Data is there in every format –structured, un-structured, disciplined, ad-hoc. But every data element definitely have relations to each other, rules that are not obvious but are lying hidden. With some suggestive rules as input and through unknown times of simulations rules can be discovered, rules that would encompass almost all data elements.
Rules might contain conditions, constraints, boundary values, functions, inter-dependencies among different rules, alerts and triggers etc. Rule discovery is a very complicated procedure and requires very advanced treatments by experts who combine mathematical, social and business acumen. Ideation TS has that resource pool who have many experiences in their pocket.