In the era of the connected consumer, audience value and growth is only sustainable by a differentiated audience experience. Audience analytics can help organizations continuously capture audience response from multiple sources so they can deliver the right content to the right person at the right time. Subsequently, each target audience has a different and unique experience, leading to increased revenues from consumers and advertisers, and overall viewer market share.
The main features of this application are:
- Pre-target in real-time
- Personalization of products
- Advanced analytics
- Data-driven operational efficiencies