Ideation’s Road Safety app for West Bengal – 24 Ghanta (news)

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We are really excited about our latest endeavors which were recently covered by the leading Bangla News Channel, 24 Ghanta (part of Zee group). Please see the video below for full coverage.

As part of The World Bank project, Ideation has developed a Road Safety app in association with West Bengal Transport Department (WBTC) and Kolkata Police. The app (available on play store and yet to be formally launched) allows its users to report an incident such as an accident, fire or violence against women with the press of a button. Alert notifications are immediately relayed to a control center. Concerned departments are alerted and they reach the place of incident. Alert notifications are also sent to the victim’s contacts who can reach for help. The same feature set is supported through a BLE (Bluetooth low energy) button which is connected to the user’s mobile and can be pressed (instead of opening the app on the mobile) to send incident alerts. This button will be made available to the end users in various form factors like jewelry or key chain.

We are working with the various government agencies to launch the app and the BLE button before the grand Kolkata Pujo celebrations of 2017.

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