Ideation’s Big-bang in urban transportation is hailed in record numbers of Kolkata commuters

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With more than 23,000 installs by commuters of Kolkata city in the first 5 days, the commuters of Kolkata (the busiest city in terms of density of moving population) has marked the transportation apps, website and smart card in Kolkata city transportation. A World Bank assisted program for Transport Department of West Bengal chose Ideation as their technology developer. Ideation has changed the face of Kolkata city passenger transportation. Commuters download the ‘PathaDisha’ app that communicates all relevant travel information to commuters waiting for any bus, they can then decide their boarding, even plan multi-vehicle, multi-mode journeys and measure the routes, time and fare.

People of Kolkata are so excited that the popularity is increasing exponentially. Ideation is replying back to the commuters’ reviews. The name Ideation is the most popular name as revealed by the media, the volume of feedback and the pressure of the people to include less known bus routes, all show that this is the most popular government initiative in West Bengal in the last 4 decades.

Ideation is in the last leg of implementing Road Safety app, dynamic pollution monitoring app and an all-inclusive Multi-modal Freight rationalisation app.

With these initiatives Ideation is fulfilling her social commitment and people’s oriented development initiative toward making Kolkata an intelligent modern city.

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