Analytics is not description, it is not a descriptive or narrative essay, yet, it describes. The conclusions that are concrete help create descriptions of the solution [rather than the problem itself]. Depiction, trending, progression with respect to parameters other than time, placing the critical points in comparison to other points, placing them in right coordinates, ‘Describe’ the perspective. Analysts show the Description rather than say it.
When Data is huge, it is impossible to ‘describe’ perspective in words, they need to be aggregated and then shown a small pane area can describe the solution from huge or Big Data.
Flexible, re-mantle-able analytics tools and processed solutions are forte of IDEATION, which they have provided appropriate solutions for many companies in various line of business , each requiring different mode of analysis.